SYNOPSIS

“Driving Excellence: Quality Engineering in the Automotive Industry” is a comprehensive exploration of the crucial role that quality engineering plays in the automotive sector. This engaging and informative work delves into the intricate processes, methodologies and best practices employed by automotive manufacturers to ensure the highest standards of quality and reliability in their vehicles.

The seminar begins by laying a solid foundation, introducing participants to the fundamental concepts of quality engineering and its significance in the context of the automotive industry. It highlights the critical need for quality engineering to address challenges related to safety, performance, durability, and customer satisfaction.

Drawing upon the vast experience of industry experts, “Driving Excellence” presents a detailed examination of the key components of quality engineering. It sheds light on the design and development phase, emphasizing the importance of robust design practices, advanced simulation techniques, and thorough testing procedures. This seminar delves into the utilization of cutting-edge technologies such as computer-aided design (CAD), finite element analysis (FEA) and virtual prototyping, to optimize product performance and enhance reliability.

Furthermore, the seminar explores the critical role of quality management systems (QMS) in the automotive industry. It delves into the implementation of internationally recognized quality standards, such as ISO 9001 and IATF 16949, and provide insights into the methodologies and tools employed to monitor and continuously improve quality throughout the production lifecycle.

“Driving Excellence” also delves into the significance of supplier quality management, emphasizing the importance of establishing robust relationships with suppliers and fostering a culture of collaboration. It discusses strategies for ensuring that suppliers meet stringent quality requirements and outline effective approaches to mitigating risks associated with the supply chain.

This seminar concludes with a forward-looking perspective, examining emerging trends and challenges in quality engineering for the automotive industry. It explores the impact of disruptive technologies such as electric and autonomous vehicles and highlights the evolving quality considerations associated with these innovations.

“Driving Excellence: Quality Engineering in the Automotive Industry” is an essential resource for automotive professionals, engineers, researchers, and students seeking a comprehensive understanding of quality engineering practices. With its practical insights, real-world examples, and strategic guidance, this seminar serves as a roadmap for achieving excellence in product quality, enhancing customer satisfaction, and maintaining a competitive edge in the dynamic automotive landscape.


BIODATA OF SPEAKER

Ir. Ts. Sukhairul Nizam Abdul Razak received his early education at SMK Methodist ACS Klang Selangor, UTM Skudai where he earned a Bachelor of Mechanical (Aeronautical) Engineering degree. He later completed an MBA from Charles Sturt University Australia.He is registered as an Asean Chartered Professional Engineer (ACPE), Professional Mechanical Engineer with practicing certificate (PEPC) with Board of Engineers Malaysia and registered as Professional Technologist with MBOT. He is also an assessor for EAD (ETAC & EAC) with the Board of Engineers Malaysia (BEM) and an assessor for TTAC MBOT.

He began his career at Proton Manufacturing in 1995 as an R&D body design engineer,and subsequently held various positions in Proton Edar for nearly 18 years, including Car Body Design Engineer, Branch Sales Manager, Manager Sales Standard, Manager Warranty Operations, Manager Equipment Tools & Calibration, and Head of Division Office. He also worked with Accenture Malaysia for Daimler Group. In addition, he served as a Senior Lecturer for City University Malaysia, a lecturer for First City University College, and as a Director for Enviroklar Tech Sdn Bhd.

Ir. Ts. Sukhairul Nizam has experience in designing and developing automotive components as well managed anti-corrosion and painting development, aerodynamic development, and crash test development for the national car company. He is also specialized in automotive project management, sales training, or coaching, and managing product recalls for the automotive industry.