SYNOPSIS   

The objective of product development is to cultivate, maintain and increase a company's market share by satisfying a consumer demand. Not every product will appeal to every customer or client base, so defining the target market for a product is a critical component that must take place early in the product development process. The process of creating a new product involves nearly every department in the organization. Many companies create a new product development team. The team includes representatives from the purchasing department, research and development, the production area, accounting and marketing. Quantitative market research should be conducted at all phases of the design process, including before the product or service is conceived, while the product is being designed and after the product has been launched.

This course will cover topics on systems engineering, configuration management, quality by design, new product development (NPD), quality function deployment (QFD), failure mode and effect analysis (FMEA) as well as design failure.


BIODATA OF SPEAKER

Speaker : Prof. Dr. Abd Rahman Bin Abdul Rahim

Dr. Abdul Rahman Abdul Rahim is currently a professor in Mechanical Engineering at Nusa Putra University, Sukabumi, West Java, Indonesia. He was a former Associate Professor and Head of Engineering Department, UTM Razak School of Engineering and Advanced Technology, UTM Kuala Lumpur. He was an associate lecturer at Meiji University Japan from 2011 to 2023 teaching Supply Chain Management at the Graduate School of Business Administration.

He was a committee member of Project Management Technical Division, Task Force Member on Dengue Prevention and Library Committee Member, Institute of Engineers Malaysia. He was also a Quality Committee member with Board of Engineers, Malaysia.