BACKGROUND

Selangor Information Technology and E-Commerce Council (SITEC) is an initiative comprising a council by the State Government of Selangor that aims to uplift the startup ecosystem and facilitate the uptake of e-commerce by SMEs in Selangor. This is to widen their market in a borderless world, as part of realise the State Government’s aims of developing Selangor as a regional trading hub.

Through four thrusts - Online 100, Apps 100, Education and the Selangor Digital Creative Centre (SDCC), SITEC bridges the e-Commerce, startup and tech industries with entrepreneurs and the public. Through Online 100 and Apps 100, SITEC facilitates and supports the transition of SMEs to online commerce. Through the education thrust, SITEC organises educational classes, briefings, business matchmakings, conferences, hackathons and more. SITEC also incubates young startups at the 11,000 sqft co-working space called the Selangor Digital Creative Centre in i-City, Shah Alam. SITEC is was established under the secretariat of Invest Selangor Berhad, and chaired by Selangor State Exco in charge of investments, Dato’ Teng Chang Khim, whereas the management team is headed by SITEC Chief Executive Yong Kai Ping.


PROGRAMME  

Did you know that over 71% of Malaysian adults own smartphones, and of these, 47% shop online? In fact, digital consumption trends are pointing towards mobility, where digital data on mobile/tablets is being consumed far more than desktop or via traditional advertising. Enter M-Commerce (Mobile Commerce), a subset of e-Commerce which specifically occurs on platforms designed to be mobile-friendly. Pick up various marketing strategies for M-Commerce marketing as well as marketing for Mobile in order to create better value for your customers and customers-to-be!


NOTE:
 The visit is strictly limited to only TWENTY (20) participants registered on a first come first pay basis.